Demiurge Studios

Demiurge Studios was in a tough position.  As a cutting edge, well respected video game development studio, their brand was not up to par.  As part of a larger project that included a site redesign, Threshold was selected to completely redesign the Demiurge brand and brand mark from the ground up.

In our preliminary meetings with the Demiurge team, it was clear that re-branding project was going to be centered on three things:

• Creating an identity that differentiated them from the competition


• Representing the company name actually means, which is roughly - “the creator of worlds”


• Coming up with a unique “twist” - that special something - which would make the logo truly memorable and unique

We set out by gathering as much information as we could about the company, and quizzing the Demiurge team in a what must have been borderline annoying fashion.  Once we were satisfied we had a grasp on what was wanted, we set out to create a set of designs that would be the basis for achieving the three primary goals.

We were told the first iteration of designs hit “surprisingly close to home” - though we continued to venture into new territory in our second, third and fourth rounds of designs.  The final mark was actually derived from revisions to one of our original design submissions.  Color was added and the logo was polished and finalized.

Add in a killer web design and a CMS system that allows for full control and - boom!  Just like that we (re)created the creator of worlds.

Services Provided

• Branding & Identity
• Content Management & Blogs
• Email Marketing / EchoShot
• Related Services
• Web Design
• Web Development

Major shout-outs are due to the kick-ass team at Threshold!

Justin Lokey
Associate Producer