Gentle Dental
Gentle Dental, one of the top two biggest dental chains in the nation, asked us to take on the task of redesigning and redeveloping their corporate website. It needed help in a bad way, as the old site was overly complex and exceedingly difficult for them to manage. Throw in the fact that their design was in desperate need of a makeover, and we knew it was a great chance for us to show our stuff on a national scale. With over 135 individual offices in 18 different company regions, the task was significant.
The first step was familiarizing ourselves with the corporate style guide, and then coming up with 3 distinct design directions for Gentle Dental to choose from. Once the decision was made, the new design was coded and implemented into a modern Content Management System that allowed the Marketing folks to unchain themselves from the IT department, no longer having to ask permission to (gasp) change the message on their own site. For good measure we designed integrated a custom email campaign solution, and made the brand visible on the web with an SEO campaign.
Guess who’s smiling now?
Services Provided
- Content Management & Blogs
- Copywriting
- Email Marketing / EchoShot
- Extended Support
- Search Engine Optimization
- Web Design
- Web Development
The new design is hot! Everything we could have hoped for and more. Thanks for guiding us down the path you did.
Vickie Valdez
Marketing Manager
