A fresh start for a fledgling property management company.

What's the first thing you should do after purchasing a business with a not-so-good reputation? Change the name and rebrand, that's what. The new ownership of a Portland-based property management company did just that, and came to us to provide the company with a new direction.

Two sides, same coin.

Solstice was actually two companies in one, both dealing with separate aspects of real estate. The rentals side was the one the public identified the company with more prominently, and Solstice wanted to us to tie in the property management side as well so that both were unique, yet intertwined and familiar to one another. What we delivered was friendly, professional and clean. And let's not forget: memorable. A transformative rebirth that the new ownership could be proud of.

Branding Solstice